The Atlanta native super producer Sonny Digital delivers a new single called “Recipe.” He will be going on tour with Scotty ATL starting next month. Sonny haveing a Saturday in Atlanta,GA
Gorilla Zoe and Zaytoven have been a dynamic musical duo for close to a decade. The signature style they’ve established over the years has helped to influence an entire generation of rappers who’ve deconstructed their work and capitalized on their sound. But on I Am Atlanta 4ever, their latest project, the street prophet and the melodic producer delved deeper inside themselves to create a body of work that will be a tough act for mimickers to follow.
Zoe, a product of the influential Atlanta culture, is knitted into the fabric of hip-hop. On this final installment of the four part series he started at the inception of his career, he offers autobiographical life lessons and more. The 10-song album is a seemingly endless roller coaster of emotions that offers a different vibe on each track that boasts digestible storytelling atop disrespectful 808 basslines. The cerebral MC clearly values lyrics; every verse on I Am Atlanta 4ever is purposeful. This artistic offering will appeal to those who appreciate soulful trap music that’s also soulfood. It’s motivational, empowering and inspirational with kernels of wisdom scattered throughout that resonate. Zaytoven sculpts his high-octane beats around the wordsmith’s zigzagging gruff vocals that showcase their kinetic chemistry.
A brilliant culmination album that cements their legacy in the game, the southern-bred poet and the Bay-area musical genius make what they do seem easy. The streetwise slick talk melds perfectly with the harmonious melodies of the keys. Much like the classic pairing of peanut butter and jelly, Zoe and Zay are impressive independently, but extraordinary when paired together.
Twitter: @GorillaZoe @ZaytovenBeatz
Zaytoven & Deitrick Haddon release their collaborative holiday EP, Greatest Gift, via Familiar Territory/Motown. Get it HERE. GRAMMY® Award-winning multiplatinum super producer, songwriter, and multi-instrumentalist Zaytoven and iconic gospel singer Haddon unwrap seven smooth original Christmas anthems. Powered by piano-driven production, warm R&B and upbeat hip-hop energy punctuate delicate delivery and stunning vocal runs. “Holiday Bae-cation” warms up the season just as much as a cackling fire does, while “Make Love On Christmas” brings the seduction with a big bow. Drawing critical applause, The New York Times named it among “Holiday Music for the Joyful, the Lonely and the Skeptical,” going on to write “The gospel singer Deitrick Haddon has over the last decade been one of the genre’s limit pushers, tugging at its musical and ideological boundaries. In the producer Zaytoven, one of the architects of Atlanta trap music – and also a church-trained musician – he has found a worthy collaborator.” 2018 remains a landmark year for Zaytoven. He dropped his critically acclaimed full-length debut, Trap Holizay. Among a tracklisting of bangers, “Mo Reala” [feat. Future] ignited 6 million-plus Spotify streams. Releasing a bevy of projects, he joined forces with Lecrae for the powerful, passionate, and poetic Let The Trap Say Amen in addition to re-teaming with Future for one of the year’s most-anticipated sequels, Beast Mode 2. Meanwhile, he linked up with Usher for A. Once again extending his influence, Zaytoven also starred in the independent film Birds Of A Feather 2, which follows his journey. The film co-starred Kash Doll, Trouble, Al Nuke, OJ Da Juiceman, Josiah McCormick, and other surprise cast members. Everything set the stage for an even bigger, better, and bolder 2019. A true trendsetter, Zaytoven proved integral to the sonic architecture of the Atlanta scene with which he stands synonymous. His influence can easily be felt in nearly every corner of hip-hop and R&B. 2011 saw him win his first GRAMMY® for co-producing and writing “Papers” on Usher’s Raymond v. Raymond. Among countless multiplatinum productions for the likes of Gucci Mane and Migos, he teamed up with Future for seminal 2015 collaborative mixtape, Beast Mode. Everybody from Drake and Nicki Minaj to Rick Ross and Lil Yachty has sought him out. Unsurprisingly, his musical acumen encompasses more than just beat-making. Born in Germany, raised in San Francisco, and based in Atlanta, Zaytoven’s nickname pays homage to his piano virtuosity. VIBE has hailed him as “Atlanta’s true trap music pioneer” while Complex praised his “singular blend of layered, oscillating synth melodies, ominous organ chords, and booming low-end bass.” Founding Familiar Territory Records, he’s becoming a cultural tastemaker and entrepreneur in 2017 as well.
Usher and Zaytoven surprised the world with a 8-track album featuring Future and Gunna.
Whereas the preceding single, “Fall In That B*tch,” had more of a spaced-out, late-night vibe to it, “Ferragamo” is a bouncy burner made for the final days of summer. It’s also filled with stylish and clever braggadocio, which is fitting given the track’s inspiration—famed Italian designer, Salvatore Ferragamo.
The single also further demonstrates just how well 6orn (f/k/a Born) works with the Grammy-winning Zaytoven, who for the first time ever is producing an entire album for a rapper from north of ATL. Given his hit-making prowess, you know Zay wouldn’t work with just anyone, and he and 6orn absolutely gel on the singles they’ve delivered so far. It certainly bodes well for the entirety of Scales, which they will hopefully get to share with the world very soon.
“Ferragamo” is available now through all major digital outlets and streaming platforms. Be on the lookout for more music coming soon off Scales, and be sure to keep the project’s previous single, “Fall in That B*tch” in rotation!
Boston rapper 6orn (formerly known as Born) has been on a meteoric rise this past year and his winning streak continues with brand-new banger “Fall In That B*tch,” the lead single off his upcoming album, Scales, with acclaimed Atlanta producer Zaytoven.
Known as one of the godfather’s of the modern trap sound, Zaytoven has produced chart-topping singles with likes of Migos, Gucci Mane, Future, and many more. And his ability to craft instrumentals that are both catchy and speaker-punishing is on full display with “Fall In That B*tch,” which bounces hypnotically with thick bass and melodic synths.
Anyone familiar with 6orn’s latest hits — “Coolio” and the Quavo-featured “Hot Topic” — already know that the Boston emcee is the perfect fit for Zaytoven’s masterful work behind the boards. And “Fall In That B*tch” proves exactly that and then some as Born flips between melodic vocals and fiery raps about how he can’t help falling into everything he’d ever want, from women to fast rides. Speaking of, if you’re not bumping this one in your car during these last weeks of summer, you’re probably doing something wrong.
“Fall in That Bitch” is now available through all major digital outlets and streaming platforms. Be on the lookout for more music off Scales, coming soon!
“Born rides the beat effortlessly and there’s no chance you’ll be skipping past his verse.” -XXL
“‘Coolio’ proves without question that Born (of acclaimed duo G.Dot & Born) is coming into his own not just as an emcee but as a songwriter.” -Dirty Glove Bastard
“Boston rapper Born continues to play to his strengths…” -REVOLT
“Atlanta’s iconic trap hip-hop sound is taking over the world and producer Zaytoven has been pushing the culture every step of the way.” -RedBull
“If you’re a fan of hip-hop, chances are good that beats by Zaytoven — or some of the many producers he’s influenced — have spent a good deal of time in your headphones.” -The FADER
“Without Zaytoven there would be no Gucci Mane.”
-Gucci Mane (“Intro,” Trapholizay)
[Diamond Media 360 submitted]
Josh Newsome teams up with Jarrod Bryant for his new single titled “Pray About Everything (Don’t You Worry).” Listen to the Zaytoven-produced track below and purchase on iTunes.
Twitter: @JoshNewsome_FAR @ZaytovenBeatz
Future recently announced he was readying his next major album. Until that happens, HNDRXX and Zaytoven link up for their 2nd installment to “Beast Mode.”
Lecrae and Zaytoven return today with an official music video for “Get Back Right,” the lead single from their upcoming collaborative project titled Let The Trap Say Amen. Watch the Andrew Averso-directed visual below and pre-order the album via iTunes.
Twitter: @Lecrae @ZaytovenBeatz