The Progress Report Presents Conversations with Lalaa Shepard. In this 3 part episode, we speak with Izze The Producer about balancing producing for major artists and being an artist himself. In the first episode, Izze The Producer addresses mental health and goes sneaker browsing at Heet ATL. In the second episode, Lalaa speaks to Izze The Producer about his debut album, ‘Wild Life Extravagant Dreams’ while record shopping at Criminal Records in Little 5 Points. In the final part of the first episode, Izze The Producer speaks to Lalaa Shepard about embracing change and life without his mother and grandmother.
Meet 23 year old music producer, Izze The Producer, the hit maker of Rich Homie Quan’s “Blah Blah Blah”, Lil Durk’s “Real”, & Def Loaf’s “ Vibes”. After coming into contact three years ago in Atlanta, GA, Izze and I recently reconnected to speak on his journey as a producer, artist, & creator of all things beautiful.
During the interview, Izze speaks on the numerous sacrifices he has made traveling from his hometown of Virginia to Atlanta to pursue a career in the music industry. The energy, myths and culture of Atlanta is what intrigued Izze to relocate and position himself to become a household name. He even created his own record label, Honorary Members, which prides itself on elite artistry and quality over quantity.
“You must have a vision when you do anything”
Izze admits that his longtime relationships with Memphis rapper Young Dolph and other artists were fundamental to receiving placements. Once finding a studio home at Tree Sounds Studio in Atlanta, Izze found the perfect balance of creative freedom and opportunity. Izze hopes to follow the footsteps of musicians Zaytoven, Drumma Boy & Ryan Lesile and create endless Billboard hits.
Stay tuned for more exclusives and behind the scenes footage with Lalaa @LalaaShep @TheProgressReport101 www.LalaaShepard.com YouTube/ LalaaShep