PUMA Unveils the FENTY by Rihanna Fall/Winter 2016 Campaign

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A look behind the scenes at the FENTY PUMA by Rihanna AW16 campaign shoot.

PUMA and Women’s Creative Director Rihanna presented the FENTY PUMA by Rihanna AW16 Collection at New York Fashion Week. The first season driven by Rihanna is nothing short of unexpected with a full collection of footwear, apparel and accessories for both women and men inspired by Japanese street culture with a haunting twist.