The videos are to his songs “Niggaz Change” directed by Laka Films and “Bruce Wayne” directed by Ogun Pleas Films. Rico has been in the media a lot lately not only due to his explosive beef with Soulja Boy, but also due to his recent interviews with VladTV, ThisIs50, ZackTV, SayCheeseTV and many more. Rico is seen as an artist that will bring the 2012 Drill scene back to the forefront of Hip Hop, but something that he will do differently is this time there won’t be as much drama and violence as a result of his lyrics and music. Unlike many Drill rappers from Chicago, Rico doesn’t really have any “opps” and therefore gets along with just about everybody. Making music and collaboration his top priority.