Have you heard the news? The Attic LA is a new platform for all creatives to display their work to the public. The event is a safe haven that encourages and promotes positive vibes for artists from all over LA giving artists a chance to tell their story. We got a chance to chop it up with the founders of The Attic LA to see what the hype is about.
Can you break down what The Attic LA is?
At this moment in time, we are a group of Artist/Curators that are working to produce and develop unique events and shows that showcase artist that are diverse in their mediums, perspectives, and backgrounds. We love our city so we are pushing to make a show for LA, with LA talent, and most importantly in LA. At the same time we are focused on building a community where the artist expose themselves to that community and the community exposes themselves to the artist. A symbiotic relationship that keeps people wanting to come back and soak up those good vibes, and give all that love right back to the artist. Ultimately, inspiring them to keep creating beautiful works. We have our sights set pretty high as far as future and our goals.
What challenges did you face while building The Attic LA?
We are all different. We have diverse perspectives and strong personalities. When you have that all in one room, it can be challenging to agree on certain inputs and aspects. So we had to learn how to communicate better with one another, we had to be willing to put our egos aside so the event could thrive, and ultimately we grew to trust whomever had a hold of the wheel in certain aspects of creation. Conquering these obstacles only made us better as a team. Something that may get misconstrued to us is that having a lot of competitive people in the room is dysfunctional. We are all competitive, but growing up in sports gave us all a great foundation for team dynamics, collaborating, culture, and making sacrifices to accomplish a common goal.
You talk a lot about the culture. What does that mean to you?
We follow very closely the given definition. Culture – “The customs, arts, social institutions, and achievements of a particular nation, people, or other social group”. We are starting out and establishing our culture as a social group. There are certain ideals we uphold steadfastly. We believe in an inclusive community. We are accepting of all people and any way in which they choose to express, identify, or define themselves as individuals. We believe in “we before me” and the idea that collaboration and sacrifice can breed situations where everyone involved can win. We believe in maintaining and building solid relationships with the artist and patrons of our shows. We are laying the foundation for what we believe we’ll be able to build something truly special on. It is imperative that we establish and maintain a culture where artist can be vulnerable and express their message, people can connect, respect is given, relationships are valued, and a community can grow.
How would The Attic LA differentiate from other platforms that already exist?
We believe that the right people always set you a part. The way you carry yourself, conduct your business, and treat people. A great deal of that stems from your culture and the ideals you uphold. Only time will tell, but we believe we are standing on a solid foundation. As we build this community and continue to have our culture permeate it, we’ll be hard not to notice in our humble opinion. People gravitate towards genuine people; that’s what we are!
What direction do you see The Attic LA going in the next year if the first event is a success?
Success breeds opportunity! So we are excited to see what opportunities come to us after the show. Collaborations, connections, artist lining up to work with us, people buzzing about upcoming show, and other events because they want to get back to that initial feeling and experience that we were able to provide them. Success will be being able to reproduce that quality consistently. Taking that standard of excellence and quality to everything we produce in all areas of art, media, and entertainment.
How would you measure the success rate of The Attic LA?
We have lofty ambitions! Success is accomplishing those goals we have set. Each one being a stepping stone to the others. So first and foremost is establishing the culture and developing shows that meet and exceed our standard of excellence. We have array of projects in our sights and we want to make sure they are executed well. We hope each time you leave an Attic LA event your filled with joy and sorrow, happy to have come, sad to see it go. We hope to leave you sick with longing and eager to get back and have that experience, soak up the vibe, and be amongst the community again. We want people to not only follow us (@theatticla) but feel like they’re home whenever they are with us.
In order to be in attendance at the next event, you’ll have to follow The Attic LA at @theatticla. Catch you next time!